Our Values
At Continental Realty Management, we believe that the foundation of exceptional property management is built on a set of unwavering values. Since 1984, these principles have guided every decision we make and every relationship we build. Our mission is simple yet powerful. It is to deliver unparalleled service, foster trust, and make a lasting impact in the communities we serve.
Integrity
Integrity is at the heart of everything we do. For over 35 years, we’ve been committed to honesty, transparency, and ethical practices. We believe that trust is earned, not given, and we work hard to build it every day. Whether it’s clearly communicating with property owners, being upfront about pricing, or following through on our promises, we hold ourselves to the highest standards.
How We Live This Value
- We provide detailed, honest updates to property owners, ensuring they’re always informed.
- Our team follows a strict code of ethics in every interaction, from tenant screenings to financial management.
- We encourage open communication and always strive for clarity with our clients and tenants.
Customer Satisfaction
At Continental Realty, our customers are part of our extended family. We approach every interaction with the genuine desire to meet and exceed expectations. Whether you’re a property owner, tenant, or business partner, your experience is our top priority.
How We Live This Value
- We offer property owners peace of mind with comprehensive in-house maintenance services, ensuring properties remain in excellent condition.
- Quick response times to tenant inquiries and maintenance requests make sure our clients feel valued and supported.
- “They’ve always gone the extra mile for me, ensuring my properties are well taken care of,” shared one long-time client.
Innovation
Being in the real estate industry for decades means we’ve mastered traditional methods, but we’re always striving for better ways to serve you. By blending experience with fresh ideas and modern technology, we ensure efficient and effective property management solutions.
How We Live This Value
- We leverage cutting-edge software to streamline rent collection, financial reporting, and tenant communication.
- Our team seeks continuous education, learning new techniques and methods to improve service.
- “Being part of a company that’s always evolving keeps us both excited and prepared for whatever comes next,” says April, a member of our management team.
Community
We live, work, and thrive in the same communities as our clients and tenants. This connection fuels our passion for creating positive experiences and contributing to the growth and vibrancy of central Alabama.
How We Live This Value
- We contribute to local initiatives and partner with organizations dedicated to making our neighborhoods better.
- Supporting Section 8 housing and ensuring affordable options for families align with our belief in accessible housing for all.
- Our team regularly participates in community events, fostering relationships that go beyond contracts and transactions.
A Legacy of Care
Founded on family values, Continental Realty’s care-oriented ethos remains unchanged through generations. Started by Doris Lambol and now led by her daughter and granddaughter, we treat every client and partner like part of our extended family. It’s not just about managing properties. It’s about building connections, nurturing trust, and standing by principles that have stood the test of time.
Discover what it means to work with a team that puts values into action. At Continental Realty, we’re more than a property management company. We’re your trusted partner in property success.